Sketching an Emotional Usage Experience of a Mobile Device

There are two ways that I personally interact with my cellphone that produces an emotional response. The first is adding symbols to a contact to denote a special connotation.

This the contact card for my girlfriend Kate.

This the contact card for my girlfriend Kate.

An example of this is the heart shape for my girlfriend Kate. Since my phone currently doesn’t support symbols, I created it with the less than character and the number 3. This symbol brings me great joy whenever I look at my phone for a missed call or a text message on the home screen.

Text message from Kate.

Text message from Kate.

I often notice the symbol first and immediately know that the message is from her, making it more special. Another way that I personalize her message, which is great for not having to look at the screen, is customizing her ring tone and text message tone and vibration pattern.

Custom tones and vibration patterns for both calls and text

Custom tones and vibration patterns for both calls and text

I often will send her a text before something important, like a talk or presentation. During the presentation, I receive her text message (which I know because of the vibration pattern), and a feel a sense of calm and reassurance.  This emotional response wouldn’t be as strong if I didn’t know who was actually text messaging me.

Persona – DJ Rocksteady

The product

turntable.fm is a digital club that provides a real-time music sharing. Similar to a physical club, there are different “rooms” or genres that users can enter and either be DJs or listeners. DJs provide music for the room, from the turntable library, and get rated per song by the listeners. If the room likes the DJ’s choice, he / she continues to play from their queue, if not, the song cuts out and the next DJ starts. This means that all music provided is chosen by a person, rather than an algorithm. Listeners, in addition to voting, can post comments that display above their avatar in the room. This helps make connections to new users and potentially create conversations with people who share similar tastes in music. However, it also allows for a richer interaction by providing character customization and a visual indicator of how popular a room is. In addition to these visual comments, there is also a public and private chatting service available between all users.

User characteristsics

Some of the users characteristics I expect to see for this product are:

  • enjoys music
  • range of music knowledge
  • average person
  • unsatisfied with current radio applications (pandora, spotify, etc)
  • like social aspects of music
  • wants to listen with a group a friends who may not be collocated
  • wants to meet people with similar music tastes
  • aspires to a be a DJ
  • a wide range of ages and lifestyles

The persona – DJ Rocksteady

Kevin linden is a 14 year old freshman in high school living in a small rural community. He participates in the school band, and has recently become interested in recording and mixing music. He often shares his creations and mashups with friends and the world via YouTube.

Looking to take his craft to the next level he has started soliciting his viewers for feedback. Unfortunately, he isn’t able to get much through the largely unrelated comments on his YouTube channel. Another option would be to try his hand at playing his music for live audiences, but he doesn’t have many choices in his small town and is too young for most clubs / bars. The nearest opportunity is a bowling alley over an hour away, but without a drivers license he feels bad pestering his parents to drive him and his friends back and forth.

Design process

To come up with the persona of Kevin, I looked for a situation in which turntable would really make the persona happy and could showcase something unique compared to other competing products. I also wanted a persona that was relatable to the design team. Kevin is just a kid with a dream to make it big–which is an idea that most people can relate to, especially designers.

Developing Kevin

I started developing Kevin by first brainstorming potential users, I thought of the different roles and the people that would fill them. From there, I looked at the different user characteristics and determined which ones I found most impactful and unique to turntable.

I ultimately choose Kevin, because he hit many different characteristics that differentiated turntable from other music sharing services such as spotify or pandora–which shows the need for this type of service.